JALA is integrated digital agromaritime platform connecting Indonesian primary producers (farmers and fishermen) directly with consumers, businesses, and cooperatives. Platform cuts multi-tier middlemen, provides market transparency using national commodity benchmarks, and expands market reach for fresh agriculture and marine harvest.

2. Problem Statement & Solution

• Problem: Fragmented supply chains, asymmetric commodity pricing, high distribution markups, post-harvest losses, limited direct market access for local farmers and coastal fishermen.
• Solution: Direct-to-consumer/B2B marketplace with real-time price references (BAPANAS integration), bilateral price negotiation system, integrated cooperative pooling, and end-to-end logistics tracking.

3. Role-Based Architecture
   A. Farmers & Fishermen (Mitra)

• Product Catalog Management: Publish, update, toggle availability of fresh produce and seafood batches with unit-based pricing.
• National Benchmark Prices: Real-time reference prices synced with Badan Pangan Nasional (BAPANAS) to prevent predatory pricing.
• Bilateral Negotiation System: Review, accept, reject, or counter bid offers submitted by buyers.
• Order & Shipping Tracking: Process incoming orders, update packaging status, and monitor courier handoffs.

B. Cooperatives (Koperasi)

• Fostered Member Management: Register and oversee member farmers/fishermen (petani_binaan & nelayan_binaan).
• Collective Logistics: Aggregate member harvest into bulk distribution channels.
• Regional Commerce: Manage wholesale price negotiations and local distribution routes.

C. Buyers (Consumers & B2B)

• Direct Marketplace: Browse categorized fresh commodities sourced straight from origin.
• Offer / Bidding Engine: Submit custom price proposals before purchase.
• Cart & Checkout: Manage multi-product orders with automated weight-based delivery calculation.
• Secure Payment: Instant multi-channel checkout via Midtrans payment gateway.

D. System Administrators

• Platform Analytics & Monitoring: Track registered users, transaction volume, active commodities, and platform revenue.
• Master Data Control: CRUD management for categories, commodities, benchmark baselines, and certified logistics couriers.
• User Governance: Account verification, status auditing (active/suspended), and role enforcement.